{"id":556,"date":"2015-11-21T15:49:24","date_gmt":"2015-11-21T15:49:24","guid":{"rendered":"https:\/\/bredahaugh.com\/?p=556"},"modified":"2021-10-19T16:10:54","modified_gmt":"2021-10-19T16:10:54","slug":"marika-jewellery-an-iconic-brand","status":"publish","type":"post","link":"https:\/\/bredahaugh.com\/marika-jewellery-an-iconic-brand\/","title":{"rendered":"Marika Jewellery – An Iconic Brand."},"content":{"rendered":"\n
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Figure 1.<\/figcaption><\/figure>\n\n\n\n

The aesthetics and skills involved in the making of objects have been influenced by visitors to Ireland through every period of her history, with the mid-twentieth particularly fertile in the modern era. <\/p>\n\n\n\n

While little known, today, the Swedish silversmith Marika Murnaghan was one who played an important role in making modern design fun, fashionable and affordable in an Ireland emerging from the austerity of the  1950s.   This was with her now iconic, modern Scandinavian style, primarily,  silver jewellery.<\/p>\n\n\n\n

A newly confident Ireland responded with delight, and the Marika Brand <\/em>was successfully established.  The jewellery, affectionately recalled today, was marketed through its own dedicated boutiques.<\/p>\n\n\n\n

Having completed her training in design and silversmithing   Marika Murnaghan, came to Ireland to marry in the mid-1960s.   Shortly afterwards she began working in the Sheabac Jewellery Workshop in south Dublin.  The jewellery, however, only become popular when  Murnaghan established her city-centre workshop in the late 1960s.<\/p>\n\n\n\n

Thus the Marika<\/em> Brand<\/em> began in an Ireland ready for affordable modern design.  Now too in comparison to what pertained previously women could now choose to buy their own jewellery, and did so in their droves.<\/p>\n\n\n\n

This receptiveness to new ideas was influenced by a number of factors, one being the increased access to international fashion and music via the print media and that of television, in particular the  British channels.<\/p>\n\n\n\n

Another was the modern Scandinavian influence brought by visiting European designers to the jewellery and silverware made in The Kilkenny Design<\/em> Workshops <\/em>(1965-1988). The Marika Jewellery Brand<\/em> had, however, a far greater share of the market.<\/p>\n\n\n\n

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Figure 2.<\/figcaption><\/figure>\n\n\n\n
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Figure 3.<\/figcaption><\/figure>\n\n\n\n

Marika Jewellery<\/em> was a fine example of modern Craft Design. The collections were designed to appeal to a fashion-conscious clientele, and comprised ranges of simple fresh modern abstract shapes, often set with gemstones – Figures 2,3.<\/p>\n\n\n\n

Murnaghan appreciated  Irish culture, too,  and referenced it both in her collections and unique pieces.   An example from the collections is her interpretation of a Penannular brooch,<\/em> as illustrated- Figure 5.    This minimal design was in sharp contrast to the often insensitive reproductions, generally available, of artefacts such as the Tara Brooch,<\/em> that catered for the long-established market for Celtic jewellery.<\/p>\n\n\n\n

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Figure 4. Retail Outlet.<\/figcaption><\/figure>\n\n\n\n

In time to cope with demand, a Marika<\/em> manufacturing facility was established- fondly remembered by ex-employees, who numbered forty towards the end of its time.<\/p>\n\n\n\n

Marketing and PR were important in maintaining brand awareness. This reflected  the approach of  the fashion industry, all  with a lightness of touch, evident in the Marika <\/em>retail outlets, point of sale material, and packaging- see  Figure 4<\/p>\n\n\n\n

The print media and television were employed with in-depth interviews and exhibition reviews.   This was a unique approach to marketing for an Irish jewellery brand.<\/p>\n\n\n\n

Additionally, Murnaghan completed an extensive portfolio of silverware and unique pieces. An example of jewellery is the elegant neckpiece she is shown with in Figure 1-  a modern interpretation of Celtic imagery- clearly designed to draw attention to the wearer.<\/p>\n\n\n\n

Murnaghan undertook many important commissions.   An example, in 1983, was her platinum comb which was the first piece of platinum hallmarked in Ireland-see Figure 5.<\/p>\n\n\n\n

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Figure 5. Unique Platinum Comb.<\/figcaption><\/figure>\n\n\n\n

We are fortunate to have a selection of Murnaghan\u2019swork on permanent display in the National Museum of Ireland, where her contribution to design in Ireland may be appreciated.<\/p>\n\n\n\n

With her passing a unique modern Brand for Jewellery that shone for twenty years in Ireland, faded to memory.<\/p>\n\n\n\n

The story of the Marika Jewellery<\/em> Brand is very inspiring, particularly the ambition to bring modern affordable jewellery to what became a very receptive market.<\/p>\n\n\n\n

The timing was perfect \u2013 at the cusp of change.<\/p>\n\n\n\n

Further suggested research<\/strong>:
Marika Jewellery and silverware<\/em>: National Museum of Ireland-Decorative Arts and History.- Out of Storage.<\/em><\/p>\n\n\n\n

Marika Murnaghan<\/em> archive-National Museum of Ireland<\/em> \u2013 relates to the purchase of examples of Marika <\/em>work and contains press cuttings. <\/p>\n\n\n\n

Image credit<\/strong>
Figure 1<\/strong>, Murnaghanwearing unique silver pendant. Archive \u2013 National Museum of IrelandThe Irish WomanSeptember 1978. Courtesy the Irish Country Women\u2019s Association. <\/em><\/p>\n\n\n\n

Figure 2<\/em><\/strong>, Marika Jewellery. Archive; National Museum of Ireland. Evening Herald 1970. Images CourtesyIndependent Newspapers.<\/em><\/p>\n\n\n\n

 <\/em>Figure 3<\/em><\/strong>, Selection, Marika Rings \u2013 Archive; National Museum of Ireland \u2013 Evening Herald 1970 Courtesy;  Independent Newspapers.<\/em><\/p>\n\n\n\n

 <\/em>Figure 4<\/em><\/strong>, Marika Retail outlet. Archive; National Museum of Ireland Evening Herald 1970. Courtesy; Independent Newspapers.<\/em><\/p>\n\n\n\n

 <\/em>Figure 5<\/em><\/strong>, Decorative Hair comb, platinum. L16.5cm 1983.  The Company of Goldsmiths of Dublin \u2013 Exhibition 1637-1987. Courtesy; The Company of Goldsmiths.<\/em><\/p>\n\n\n\n

For more information:
National Museum of Ireland<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The aesthetics and skills involved in the making of objects have been influenced by visitors to Ireland through every period of her history, with the mid-twentieth particularly fertile in the modern era.  While little known, today, the Swedish silversmith Marika Murnaghan was one who played an important role in making modern design fun, fashionable and affordable in […]<\/p>\n","protected":false},"author":3,"featured_media":557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,57,62,59,61],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/posts\/556"}],"collection":[{"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":0,"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/posts\/556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/media\/557"}],"wp:attachment":[{"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/media?parent=556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/categories?post=556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bredahaugh.com\/wp-json\/wp\/v2\/tags?post=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}